Wonder sees the potential of ideas and expands them into game-changing business that transform our collective future.

Enabling Massive Impact

Wonder is our proactive play to future-proof the firm by extending beyond professional services through more diversified revenue streams.

We do this by bringing to life new profit-with-purpose businesses that have massive potential to collectively change our future and enable us to thrive in new spaces that have traditionally been out of reach.

And when it comes to sourcing these new business ideas, everything is on the table. We’re flexible in how we bring these ideas in—from inside or outside Deloitte —and how we cultivate growth.

As a Business Foundry, Wonder serves as a one-stop-shop for business founders and their teams to rapidly evolve opportunities from concept to reality, while simultaneously providing access to the best resources our firm has to offer.

Opportunities We Seek

Wonder leverages the below evaluation criteria to confirm opportunity fit and prioritization.

Aligns to our purpose-led investment themes

We bring to life new businesses that align to one of our five strategic investment themes.

Focuses on an attractive customer need

We look for opportunities that solve for major customer problems, or something customers cannot do today.

Drives material commercial success

We seek opportunities that can scale globally, increase importance over time, capture emerging markets, and yield exponential revenue growth.

Leverages Deloitte’s competitive advantage

We leverage Deloitte’s distinct expertise, assets and relationships to help us ideate, build, and scale quickly.

Our Purpose-Led
Investment Themes

We’re passionate about building new business opportunities that align with our strategic investment themes

Regenerative Futures

Creating a healthier planet for generations to come

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Economic Resilience

Building a strong and stable economy that can withstand risks and shocks

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Societal Harmony

Promoting social justice and greater integration and inclusion for all

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Prolonged Wellbeing

Supporting holistic physical, mental, and spiritual health and wellness

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Empowered Growth

Reinventing professional development to unlock potential and promote lifelong learning

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Bringing Your Opportunity to Life

From Concept to Reality

Our Business Creation Process has 4 stages:

New opportunities are harvested and evaluated to confirm Wonder fit

90+ Opportunities in Sense See More


Aligned opportunities are further explored to qualify business design, potential and risks

16 Opportunities in Explore See More


Qualified opportunities engage in iterative prototyping and market testing

3 Opportunity in Incubate See More


Hardened opportunities are scaled to be cash-flow positive

  • Underground Utility Digital Twin

    Underground Utility Digital Twin

    Idea Founder: Jeff Dennler, Emma Rose Bonanno, Matthew Sardina, Leigh-Anne Mcknight
    Investment Theme(s): Regenerative Futures

    To address utility strikes and damage claims caused by incomplete data and inefficient processes

  • Pan-omics Data & Insights Platform

    Pan-omics Data & Insights Platform

    Idea Founder: Jason Garay
    Investment Theme(s): Prolonged Wellbeing

    A pan-omics data and insights platform that leverages novel data, specialized AI / ML, and bioinformatics tools.

  • Project Canon

    Project Canon

    Idea Founder: Jay Deverett
    Investment Theme(s): Economic Resilience

    Canon is an Intellectual Property (IP) marketplace offering an end-to-end platform for “digitalized” IP creation.

Want to Get Involved?

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